About Us

Empowering Businesses
to Run Smoothly
and Grow Confidently

At Backline Collective we help small and mid-sized businesses modernize what’s behind the scenes — from tools and workflows to how teams get things done.

WHO WE ARE?

Whether you’re scaling up, stuck in process chaos, or just tired of doing everything manually — we’ll work with you to make things smoother, smarter, and built to last.

We're a collective of experts building the systems, structure, and strategy behind growing businesses.

We believe modern technology and strategic insights should be simple, affordable, and accessible to all. Our goal is to help businesses adapt, grow, and succeed with confidence — no jargon, no overwhelm, just solutions that work.

Our Team

Creating Impact with
Passion & Expertise

We’re operators, not theorists.
We’ve built startups, grown teams, and scaled systems.
We’ve made the mistakes — now we help you skip them.

Alexandra Moser

Founder & CEO

Jennifer Heily

Head of Client Success & Partnerships

Klara Klarsson

People & Culture Specialist

Donawon Wang

Strategy & Implementation Lead

Jane Jimenez

Automation & Digital Solutions Lead

Simon Fay

Finance & Operations Specialist

Alexandra Moser

Founder & CEO

Jennifer Heily

Head of Client Success & Partnerships

Klara Klarsson

People & Culture Specialist

Donawon Wang

Strategy & Implementation Lead

Jane Jimenez

Automation & Digital Solutions Lead

Simon Fay

Finance & Operations Specialist

Alexandra Moser

Founder & CEO

Jennifer Heily

Head of Client Success & Partnerships

Klara Klarsson

People & Culture Specialist

Donawon Wang

Strategy & Implementation Lead

Jane Jimenez

Automation & Digital Solutions Lead

Simon Fay

Finance & Operations Specialist